Eclectic London Loft

When you live above Etsy’s London headquarters in one of the capital’s best-known design hubs, you might feel some pressure to ensure your flat is up to the high standards of your neighbors. Luckily for Heather, one of her passions is interior design. She took the challenge head-on and decked out her spacious and eclectic London loft with carefully chosen pieces—this is distinctly not an off-the-shelf design job.

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Heather spent all of her spare time in the weeks after moving in getting to know her new city and discovering the challenges of procurement in a foreign country, combing London’s vintage markets and interiors stores for the perfect pieces to complement the flat. With a mix of personal items, vintage finds, and eclectic eBay purchases, Heather has managed to highlight the open plan living space as well as create a sense of security and charm, something that is often sacrificed to ideals of minimalism in such spaces.

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The central living space makes you feel tall and proud. The room’s low pieces (that alluring green sofa, Danish lounge chairs, and paintings and signs that sit on the floor) and layered rugs add so much texture, while the vast windows of the warehouse building fill the room with light and energy from all directions. It’s an invigorating space to spend time in, and it’s perfectly balanced by the comforts of the downstairs guest bedroom and bathroom and the mezzanine level master bedroom and en suite.

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While there is a distinct lack of doors on the upper level, some clever roller blinds have been used to shield from view a wardrobe here, a bathroom there. Every room—every space—has eye-catching features that encourage conversation or raise a cheeky smile: a buffalo by the bath, horns above the bed, a naughty cross stitch, and a never-ending calendar won in a high school bet.

Having character is much more important than being perfect,

says Heather.

The large windows may present a challenge to the privacy-conscious, but there are blinds that shield the bedroom and frosted panes in the bathroom. Besides, the building is well-located in an area mostly used for office space and isn’t overlooked by large numbers of neighboring apartments. This means this eclectic London loft has the added bonus of being centrally located but also quiet during nights and weekends—ideal city life. Heather admits that the kitchen, while elegant and functional, is the least-used thing in the whole flat, but when the local neighborhood has such amazing food and drink, that’s easy to forgive.

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